Nvidia leads Q1 2025 GPU AIB market share with over 90%

Nvidia has achieved an unprecedented level of dominance in the add-in board (AIB) GPU market, capturing a staggering 92% share in the first quarter of 2025. 

According to the latest figures from Jon Peddie Research (via Wccftech), this represents a significant 8.5 percentage point increase for team green over their previous standing. In contrast, AMD's share plummeted to a mere 8%, a decrease of 7.3 points, while Intel's presence in the discrete GPU market virtually evaporated, registering a 0% share after losing 1.2 points.

Despite a broader decline in desktop CPU shipments, which fell to 17.8 million units, AIB shipments reached 9.2 million in Q1 2025. Looking ahead, JPR forecasts a compound annual reduction of 10.3% in the AIB market from 2024 to 2028, though the installed base of discrete GPUs is still expected to reach 130 million units by the end of this period. By 2028, 86% of desktop computers are forecast to have a dedicated graphics card.

Nvidia's commanding performance this quarter is primarily attributed to the launch of its RTX 50 series GPUs. Conversely, AMD's RDNA 4 GPUs, while introduced in Q1 2025, arrived much later in the quarter (March 6th), hindering their immediate market impact. Meanwhile, Intel's Battlemage Arc GPUs, launched in Q4 2024 with models like the B580 and B570, which have struggled to gain traction according to this market share analysis. This lack of momentum is likely due to restricted availability and subdued demand in the broader market.

The overall PC GPU market, encompassing integrated solutions, saw a 12% contraction from the previous quarter, with 68.8 million units shipped. Desktop graphics unit sales dropped by 16%, and laptop GPUs experienced a 10% decline. Across this broader landscape, Nvidia's total GPU share expanded by 3.6 points, while AMD's fell by 1.6 points and Intel's by 2.1 points. In a contrasting trend, data centre GPUs defied the general downturn, growing by 9.6% as continued investment in AI applications drives demand in that sector. Notebook processors accounted for 71% of overall GPU shipments in Q1 2025, with desktop GPUs making up the remaining 29%.

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KitGuru says: Were you expecting different figures for the AIB market share?

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