The slightly smaller areas occupied by Cooler Master, SanDisk and Roccat were also heavily populated from start to finish.
The bustling Roccat booth gave visitors the chance to play games using some of the company’s finest peripherals, including the Kone Pure mouse and Hire gaming surface.
The systems at Cooler Master’s stands were generating a large amount of attention as visitors admired the cases and tested the peripherals, which included CM Storm’s Ceres-400 headset and Recon gaming mouse.
SanDisk’s booth consisted of a trio of consumer-level racing setups which were hooked up to systems powered by the Ultra Plus SSDs. The visitor who could record the fastest lap in DiRT Showdown would be rewarded with £200 of vouchers.
Red and black in colour, SanDisk used the Ducati motorbike to create an analogy with the speeds of its SSD products.