Valve is handing developers the tools to set their own discounts and sales on Steam, the company has confirmed. This information came to light after a developer posted this screenshot on Reddit:
The page is only accessible by developers that have published games through the Steam service and explains how game creators can now opt in to weekly sales as well as setting discounts for custom time periods meaning that we could end up seeing more regular sales on the Steam platform than ever before.
Valve's Vice President of Marketing, Doug Lombardi, confirmed the company's plan and noted that this is a strategy to bring developers closer to their customers:
“As with the addition of a ‘Recently Updated' section to Steam, this is another effort to shorten the distance between developers and customers. This new Steamworks tool allows developers to configure discounts for their own products, on their own schedules. They can define custom sale periods or opt in to regularly scheduled sales. This will enable developers to better coordinate their promotions with events, announcements, or major updates they are planning for their products.”
Creators will be able to opt in to the weekly sales two months prior to them happening, the same goes for custom sales which can go on for up to two weeks.
KitGuru Says: PC gamers are very fortunate when it comes to sales and with Valve giving developers control over discounts, its possible that Steam sales will get even crazier.