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Former Sony boss joins new AI company

Jack Tretton, the former President of Sony Computer Entertainment America, has landed himself a job on the advisory board at a new company specialising in artificial intelligence- Genotaur. According to Tretton, Genotaur aims to enhance the way consumers interact with technology and has the resources to do it.

Tretton said in his announcement: “Genotaur has an incredibly impressive array of resources and expertise that will greatly enhance the way consumers interact with technology. I look forward to sharing my passion for bringing interactive entertainment and cutting edge technology products to market with the team.”


Genotaur was only just founded last year in San Diego but it already has several important figures working for the company including Rob Wyatt , the lead architect on the original Xbox and Tim Hays , who previously worked at EA, Sony and Sega.

According to CEO and President of Genotaur, Tony Simpson, the company is initially focussing on the computer entertainment business: “This is a very exciting time for us at Genotaur as we develop new products and scale our business, focusing initially on implementation within the computer entrainment business. Jack's experience in every area of building and operating consumer products and interactive entertainment companies will help us grow our capabilities at Genotaur. We are fortunate to have an executive of Jack's knowledge and experience base on our team.”

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KitGuru Says: Movies have always taught us that artificial intelligence can only go wrong but we're still going to try and make it happen anyway. Could AI enhance the way we interact with technology? What do you guys think?

Source: Gamespot

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