Over the last couple of weeks, there has been a lot of controversy surrounding YouTube and advertisers pulling out of the platform. Apparently, YouTube’s algorithm has been placing ads from big brands on videos containing objectionable content. In an effort to try and stop this from happening in the future, YouTube is making some changes, the first of which is the removal of monetisation from channels that have fewer than 10,000 views total.
According to reports, this move has been in the works for a while and is intended to stop small channels from monetising stolen content missed by the ContentID system. That said, this won’t be a perfect solution, as there is always the possibility that copyrighted work will go missed by the ContentID system and amass enough views to enable monetisation.
Either way, this is the first step in YouTube trying to win advertisers back, after the UK government, Coca-Cola, PepsiCo, Walmart and more pulled advertising following a controversial report from The Wall Street Journal, which in turn, followed a huge hit piece aimed at PewDiePie, causing him to lose his YouTube Red show, preferred advertising status and network.
YouTube will likely be making more changes over the coming weeks and months so expect this to just be the beginning.
KitGuru Says: While there are conflicting reports on how much of an effect the YouTube adverting boycott will have, it has still caused a huge stir. With all of the publicity this story is getting, YouTube is likely scrambling to try and calm things down.