Amazon made the unpopular decision last year to put a minimum spend on free delivery. It seems that Amazon becoming less willing to foot the bill for postage as it has doubled the minimum spend requirement from £10 to £20 in the UK to qualify for free delivery.
Amazon has not confirmed exactly why it has opted to double its minimum spend for free delivery. However, it is likely that its Prime membership subscriber count took a hit last year when it upped the price to £79 per year and now, it wants to push the option more aggressively by making it seem like a better deal in comparison.
Starting from 6PM tonight in the UK, you will need to start spending at least £20 for free delivery. If you should opt for a Prime membership instead, then you will get unlimited next day delivery at no extra charge, along with access to Amazon’s Prime Video streaming service, which is attempting to rival Netflix.
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KitGuru Says: I’ve had run-ins with Amazon’s minimum spend in the past while ordering small items such as extra leads and cables. That said, postage and packaging isn’t cheap so I understand why Amazon would want to impose a minimum spend, although £20 seems a tad high. What do you guys make of this? Do you shop at Amazon regularly?