The Game Max Iceberg 240 ships in a colourful box, with a photo of the cooler set against a mountainous backdrop visible from the front.
Inside, all of the installation hardware comes in a single bag with no labels, so it is not the best start.
The manual is also pretty basic but the diagrams are clear enough to get the job done, so I cannot complain too much.
Also included are two LED fans, of the 120mm size, though these are not RGB – the lighting cannot be controlled and alternates between 7 different colours.
The AIO itself is pretty conventional, with a copper waterblock connected to the aluminium radiator via 12-inch tubes.
Lastly, the pump/waterblock sports the Game Max logo in a very central position, and this logo is also illuminated by green-only LEDs.