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EA’s response to Battlefront II unlock complaints becomes most downvoted comment on Reddit

Over the last several months, EA has been met with plenty of criticism over Star Wars Battlefront II and its microtransactions. The publisher has tried to quell these concerns in recent weeks but with the final game now available to play as a ten-hour trial, many have been left unimpressed by the changes. Perhaps most critically, it turns out that hero characters take up to 40 hours to unlock via gameplay alone. This led to complaints on the Battlefront subreddit, and EA’s response there did not go down well.

In a post titled “Seriously? I paid $80 to have Vader locked?”, the EACommunityTeam account responded by saying that “the intent is to provide players with a sense of pride and accomplishment for unlocking different heroes”. I don’t know about you, but to me, 40 hours of gameplay to unlock a single character seems like a frustrating waste of time, rather than a fun challenge.

Here is the full response from the EA Community account:

“The intent is to provide players with a sense of pride and accomplishment for unlocking different heroes. As for cost, we selected initial values based upon data from the Open Beta and other adjustments made to milestone rewards before launch. Among other things, we’re looking at average per-player credit earn rates on a daily basis, and we’ll be making constant adjustments to ensure that players have challenges that are compelling, rewarding, and of course attainable via gameplay. We appreciate the candid feedback, and the passion the community has put forth around the current topics here on Reddit, our forums and across numerous social media outlets. Our team will continue to make changes and monitor community feedback and update everyone as soon and as often as we can.”

The response hasn’t been received well, at the time of writing, it has 138,000 downvotes and is now the most downvoted comment on all of Reddit. The main reason for all of the negativity is that heroes can be unlocked via microtransactions, so the ’40 hours of gameplay’ requirement seems like an attempt to force players to cough up cash, rather than to provide them with “a sense of pride and accomplishment”.

KitGuru Says: Negative comments about Battlefront II’s microtransactions started back when the game was still in alpha. At this point, the community reaction should not be a surprise to EA’s executives. It should have been nipped in the bud then. The Star Wars franchise might be beloved by many, but that doesn’t mean you can get away with blatantly exploiting it to this level. 

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  • StardustSurvivor

    it was at -158k when I found this article, and then jumped to -159k when I refreshed that page to get a more accurate number for this comment.

  • mazty

    People need to start voting with their wallets and not buy games with such a heavy focus on microtransactions.

  • Camm

    Up to 184k now.

    And the scum seeded review copies that only needed 10k to unlock heroes rather than the 60k in retail.

  • cpc464freak

    It’s forty hours to force cash outa you to have a pass. No dumbass on beta suggested that, more lies. I no longer purchase anything from EA, I am a much happier gamer for that.

  • WhiteSkyMage

    LOL EA is going DOWN. Oh but it will DEFINITELY go down once Star Citizen launches, together with this crappy Battlefront franchise – people should STOP buying their games entirely, but casual people and fanboys are always there complaining and yet people buy the games. Here is my suggestion – DO NOT buy from AAA publishers! Go to the indie developers and buy their stuff! They have HIGHER quality (SSS) games than any publisher. If there is macro-transactions, don’t just “not buy the micro-transactions, but buy the game” – NO – DO NOT BUY the game. Pirate it! Or just ignore its existence. I’ve done that until now and I missed out on everything STUPID/GREEDY like this. It’s good I have. It’s not worth my $.

  • BrokenNoah

    It’s at -212k right now. That’s more downvotes than people actually subbed to that subreddit.

  • MM

    If you don’t like the practice, don’t support it. There are 50 other star wars games out there, go pay a single god damn price for one. Online games are stupid as FUCK.

  • Steve

    You almost had it until you suggested people take the illegal route…

  • Fiddlestickz1

    Yes! *TF2 medicvoice ‘From nao on AAA Games with microtransactions are VERBOTEN!’

  • Perottonis

    That’s right! They are outraging and riduculous. EA is sh*t and ruined Star Wars in the videogames now.

  • This.

    Take SWGoH (which I review here: http://www.darthcontinent.com/2017/01/star-wars-galaxy-of-heroes-review.html). If you don’t pay $ for in-game currency (crystals), you basically are limited by the game’s timers on how long you can play!

    In EA Soviet Russia, game plays YOU! (-_-)

  • JohnnyBftw

    As much is legal cutting out parts of the game and selling it back to the gamer in the concept of microtransactions. There is nothing micro about a transaction asking hard earned cash of my salary after paying for the full game.

  • dob3k

    It’s -480k now xD
    I think I know who will get this year’s title for “worst company” (again) lol

  • Pskjytf

    Simple solution:
    Buy the 2005 Battlefront II instead.

  • kayla

    Simple solution:Buy the 2005 Battlefront II instead.


    You almost had it EA, Battlefront 2015 was okay but had a lack of content and the season pass almost useless considering you couldn’t play some vanilla game modes on a lot of those maps, but the huge push to spend money on microtransactions is unbelievable just to make up for shilling out free content updates that really don’t seem worth it already…..

    We’ve already seen what you do when your games don’t make enough sales, you throw them on EA access, so everyone should just pay exclusively for that now?