One of the hallmarks of PC gaming over the years has been the Steam sales. Over time, Valve has increased the amount of sales that take place and has even experimented with things like mini-games, flash sales and ‘Encore’ weekends. However, this year’s Autumn and Winter sale will change a little bit.
Valve’s ‘Autumn sale’ will take place from Wednesday this week, while the Winter sale will take place on the 22nd of December next month. Both of these sales will ditch the daily and flash sales. This means that games will get just one sale price for the entire duration.
Valve confirmed the change in a notice sent out to developers and obtained by Eurogamer: “We’ll still be highlighting your top games on the front page for 24-48 hour spans, but those products will stay at their most competitive discount, before and after being featured”.
“It’s not a major change, but it does make the sale a lot more valuable for customers, and it allows us to build sale features that recommend your product all sale long, instead of just during its front page feature. For a brand new release, if you can’t get approval for your best discount for the full length of the sale, that’s OK and we can work on a plan for that game. But the vast majority of your catalog should be running its best discount for the duration of the sale.”
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KitGuru Says: The Steam sale has evolved over the years but this is the first time that Valve has decided to remove its daily and flash sales. Do many of you still get excited about Steam sales? What do you think about the changes Valve is making?