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WoW services are about to get more expensive in the UK and EU

Following on from the recent changes to Hearthstone pricing in the UK and rest of Europe, Blizzard has announced further changes. This time, World of Warcraft players are facing price increases, with all account services set to get more expensive on the 5th of April, with rises as high as 25 percent.

Blizzard did give a statement, but it is basically the exact same message given earlier this month when the new Hearthstone pricing was announced: “We carefully review the prices of our games and services in all currencies on a regular basis, and we occasionally need to make changes based on regional market conditions”.

Here is the list of WoW services affected alongside their new prices in GBP and the Euro:

Current Price New price (Euro) New Price (GBP)
Name Change €8 €10 £9
Helms €12 €15 £13
Character Transfer, Race Change and Mounts €20 €25 £19
Premium Mounts, Pet Bundles and Faction Change €25 €30 £27
Guild Transfer €30 €35 £30
Guild Faction Change €35 €40 £35
Character Transfer and Faction Change €45 €55 £46
Character Boost €50 €60 £49
Guild Transfer and Faction Change €55 €65 £55

In the meantime, if any of you were planning on using these services soon, most of them are 25 percent off until the 4th of April, the day before the price hikes kick in. So now would be the time to buy if you want to save some money.

KitGuru Says: With Hearthstone and and WoW now getting price hikes, I imagine it's only a matter of time before we see similar price rises come to other Blizzard games, like Overwatch. How do you guys feel about Blizzard's latest round of price changes? 

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6 comments

  1. What “Market conditions” are there that require digital services need a 25% price hike? Increased shipping costs? (HA) increased regulation? (digital services are non refundable)
    Does it cost more resources to provide? (no it’s a template that somebody drew, somebody sells copies of a moving picture)

    I mean server transfers ffs….. they are literally just a script, nobody actually DOES anything to move your character, i’d be surprised if humans are even involved in any of the things they’re hiking the price on.

    Pure greed from a company we already know is super greedy

  2. This is just… pathetic…

  3. Not too much ppl buys transfers/names etc. they think they will get more if the do this…. but i’m almost sure that the opposite will happen… even less ppl will buy them.

  4. If you want to increase revenue, you make services more accessible and easier to obtain.
    Hiking up the price doesn’t encourage more spending it makes you think twice about spending.
    This wont increase revenue, it will keep revenue about the same just reduce the frequency at which these services are used.

    I don’t know how people don’t get this yet. The only reason Netflix is successful (for now) is that it gave pirates another option. “some TV you can’t get hold of? for a small fixed fee i’ll give you a reliable platform to watch it on”

    When you start focusing more on the bottom line than user experience, users will find a different experience.

  5. Haha, so changing a name is going up. Does it use more resources, require someone to do it, more load on servers? No, just money. Would not surprise me if they tried to blame it on Brexit.

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