The PlayStation 5 is mere months away and while we don't yet know how much the console will cost – or exactly when it will release – Sony has officially begun marketing its next-generation console to the world with the ad “Play Has No Limits.”
The live action advert focuses on three of PlayStation 5’s most unique selling points: the new haptics, the adaptive triggers, and the 3D audio. While nothing particularly new is gleamed from the ad, it indicates that Sony is beginning to ramp up its marketing in the lead-up to the launch of the PlayStation 5 some time this holiday season.
Giving context to the ad, SIE’s Vice President of Global Marketing, Mary Yee, said “PlayStation fans, I hope you are just as excited as I am for the launch of the PS5™ console this holiday season. Each console generation provides an opportunity to tell a unique story through our marketing. This new generation will be especially fun for us given the new suite of features that will come with the PS5 console.”
Though Sony itself has yet to officially announce it, the PlayStation 5 will most likely release in November (based on the release month for the PlayStation 4, as well as the upcoming Xbox Series X), meaning that we are possibly less than 3 months away from the console’s launch.
Furthermore, with official adverts and marketing materials being released to the wider market, hopefully an official release date, as well as prices, aren’t too far away.
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KitGuru says: When do you think the PlayStation 5 will launch? Are you excited for the new features? What do you think of the advent? Let us know down below.