In an interesting turn of events, Activision are taking action against website Modernwarfare3.com. The gaming company filed a domain name dispute on July 15th.
So what is the big deal? Well, a week before the domain was redirecting visitors to Battlefield.com, a competing game from Electronic Arts. Activision didn’t take too kindly to this, especially as the website was criticising MW3 as being just another mundane release to make money.
They say: “Modern Warfare 3 is an copy and paste experience that looks exactly like Modern Warfare 2, retracing the conflicts of its predeccessor that will take you to major cities across the globe (including New York, London, and Paris) with the elite operatives of the US Delta Force and British SAS to combat Russian ultranationalists who have made it their mission to take back their homeland (yeah right?!?!). Modern Warfare 3 missions are in cool settings such as Wall Street in New York City, but utlimately the game fails to live up to its massive hype train. Activision should spend more time developing their games instead of using massive advertising campaigns to promote an inferior product.”
The complaint can be read over here at Fusible.
Activision say “It appears that the Respondent supports the game Battlefield from the game developer Electronic Arts (“EA”). EA is one of Complainant’s principal competitors in the video game industry, and Battlefield game competes in the marketplace with Complainant’s MODERN WARFARE games and its other military-themed shooter games in the CALL OF DUTY series.”
The ModernWarfare3.com website today has a tagline at the top which reads ‘Warning: This website is under siege’.