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Apple to start sales of Apple Watch at Best Buy next month

Since demand for Apple Watch exceeded supply in the first months of availability, Apple only sold its popular gadgets via its online and select retail stores. However, everything is going to change next month, when Apple plans to start selling its smartwatch at Best Buy stores in the U.S.

Apple will sell Apple Watch and Apple Watch Sport models at more than 300 Best Buy stores starting next month, reports Reuters news-agency citing the company. The company needs to improve availability of Apple Watch before the holiday season because Apple believes that its smartwatch will be desired gifts late this year.

“Customers love Apple Watch, and we are thrilled to begin offering it at Best Buy,” a spokesperson for Apple told Reuters.


Select companies sell luxurious Apple Watch Edition, but Best Buy will be the first retailer to sell Apple Watch and Apple Watch Sport outside of the Apple own retail chain.

“The Apple Watch is an important addition to an emerging product category, and we know our customers want it,” said Jason Bonfig, senior category officer.

So far, Apple has sold over three million of Apple Watch devices, the company indicated recently. Some analysts estimate that the company sold 3.9 – 4.0 million smartwatches in the first quarter of availability. Selling the device at Best Buy will help the company to significantly boost sales of the Apple Watch.

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KitGuru Says: If Apple plans to start selling its Watch at BestBuy, it means that the company has solved the majority of problems with its manufacturing and yields.

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