It comes as no surprise Apple would sooner or later reply to Samsung’s “Next Big Thing” advertising campaign which takes stabs at Apple’s iPhone and its owners, while also exposing the advantages of Samsung’s Galaxy S II. As part of an ongoing lawsuit between Apple and Samsung (no surprises there,) Apple is claiming that Samsung is mocking their consumers for thinking that the iPhone is distinctive compared to other breeds of smartphones.
In an Apple document submitted to a Californian court they say that “while Samsung sells products copying features that make the iPhone distinct, Samsung has simultaneously embarked on an advertising campaign designed to tarnish Apple and mock its consumers for considering Apple’s products distinctive and, for that reason, valuable.”
Perhaps I should just leave the following video here and remind Apple that they did the exact same thing with Microsoft in 2009.
The involved lawsuit involves four patents that Apple believes Samsung’s Galaxy Nexus is infringing upon. The four patents are awfully generic and goes to show the absurdity of the patent system.
Without further pause, here they are:
- U.S. Patent No. 5,946,647 “System and Method for Performing an Action on a Structure in Computer-Generated Data.” This was the same patent used in a previous lawsuit to win an injunction against HTC.
- U.S. Patent No. 8,086,604 “Universal Interface for Retrieval of Information in a Computer System”. This relates to unified search and software personal assistants like Siri.
- U.S. Patent No. 8,046,721 “Unlocking a Device by Performing Gestures on an Unlock Image”. Think of the slide to unlock feature used by the Apple iPhone and some of Android’s OEMs.
- U.S. Patent No. 8,074,172 “Method, System, and Graphical User Interface for Providing Word Recommendations”. This relates to word completion and text prediction which helps speed up typing significantly.
These patents are also likely to affect other Android 4.0 smartphones and tablets if any injunctions are awarded in Apple’s favour.
For you convenience here is one of the advertisements that Apple is complaining about now. There are about six in total that can all be found on Samsung USA’s Youtube account.
Kitguru says: This whole scrapping thing going on between Apple and Samsung is just getting plain silly now. It’s just sad that I know there won’t be a stop to it anytime soon.