Around six weeks back, Apple launched Apple Music, its new streaming service set to take on Spotify. In order to get people on-board, Apple offered its users an extensive three-month free trial, which apparently a lot of people were interested in as the service already has around 11 million users.
Apple Music launched on the 30th of June, though it won’t start making any money until September due to the trial period. Speaking with USA Today, Apple’s own Eddy Cue noted that the company is “thrilled with the numbers so far”. Around 2 million of the 11 million Apple Music users are currently signed up for the family plan as well, which allows up to six people to share a subscription.
While Apple Music is currently pretty popular in the trial stage, we don’t yet know how many of those users will stay on and actually pay for the subscription when the time comes. By comparison, Spotify is still doing pretty well, with 75 million active users in total, though only around 20 million of those are monthly subscribers.
Apple Music will be getting a few improvements when iOS 9 rolls around in September, so Apple still has some time to convince current users to stick around when the free-period ends.
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KitGuru Says: Apple Music seems to be off to a good start, though money won’t be involved until after September. It will be interesting to see how many of those 11 million users will keep their subscription up once the trial ends. I’ve been trying out Apple Music myself and I’m not a huge fan, particularly on mobile, for me Spotify still seems like the way to go.