Sony introduces its own ‘perfectly curved’ 4K UHD

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Sony Corp. on Thursday introduced its first curved ultra-high-definition television, following LG Electronics and Samsung Electronics. Sony targets high-end of the TV market with its Bravia S90 TV-sets that come with 65” and 75” panels.

The Sony Bravia S90 curved ultra-high-definition 4K (3840*2160) TVs feature 65” or 75” “Triluminos” LED-LCD panels with extended dynamic range and stereo-3D capability. Just like other Sony ultra-high-def TVs, the Bravia S90 are pretty feature-packed, they integrate Sony’s 4K X-Reality Pro technology that upscales regular TV broadcasts and Blu-ray movies to 4K resolution. The TVs also support 800Hz virtual refresh rate. Like the rest high-end TVs, the new Bravia S90 televisions feature advanced audio sub-system as well as integrated webcam. Sony does not reveal what type of panel the Bravia S90 uses.

According to Sony, the screen’s precisely-calculated curve pulls viewer right into the action, making lifelike viewing comfortable for everyone in the room. Sony calls its Bravia S90  as “perfectly curved” TVs.

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While it is unlikely that the TVs will be really affordable, but they will not cost an extreme amount of money like curved 5K UHD TVs with 100”+ panels from LG and Samsung. Engadget notes that, in China, Sony is offering the 65” version for 32,999 yuan or about $5360 (€4012, £3188), and the 75” version is available for for 49,999 yuan or about $8110 (€6071, £4825). Chances are that the TVs will cost less in the U.S. and slightly more in Europe.

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KitGuru Says: We still have almost nothing to watch in UHD resolution, but with Sony’s Bravia S90 the limited amount of 4K movies will be a little bit more immersive.

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