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Intel cuts advertising with gaming site over #GamerGate complaints

Intel has pulled its advertising from gaming news site, Gamasutra, after the chip maker received complaints about an opinion piece claiming that ‘gamers are over’, this article was part of a co-ordinated attack on the gamer identity as over ten big gaming sites posted similar articles all preaching the same message over the course of two days.

When you read the Gamasutra piece, its easy to see why gamers were angry, the site branded its audience (gamers) as “obtuse shitslingers”, “wailing hyper-consumers” and “childish internet-arguers”.

Gamasutra confirmed that Intel had pulled its advertising campaign on its Twitter account, saying: “Yes, our partners at @intel were flooded with complaints over a recent opinion piece, and they did pull an ad campaign.”


#GamerGate supporters got in touch with Intel over its advertising campaign and expressed concerns that the chip maker shouldn’t be associating itself with sites that consistently attack their audience. One supporter received this email back:

Intel Email

The Intel campaign was launched much earlier this year before all of the controversy broke out between the gaming press, developers and gamers themselves. For more information  on this subject look up the ‘GameJournoPros’ secret mailing list and how it compares to the ‘JournoList’ scandal of 2010, in which journalists colluded to push a single political agenda.

Discuss on our Facebook page, HERE.

KitGuru Says: As a tech website, we’ve largely stayed away from reporting on #GamerGate events but it looks like the problem isn’t going to be sorted out any time soon. Have many of you guys been following the recent controversy? Was Intel right to pull advertising over this opinion piece? I suppose it can be viewed as a conflict of interest, Intel markets to gamers, so why would it advertise with a site claiming that “gamers are dead”?

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