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Tag Archives: advertising

Is Audio The New Future Of Advertising?

Today, most advertising takes place on the internet because that’s where people spend their time. Direct mail isn’t dead, but it has taken a backseat to platforms like Facebook ads and Google Adwords. While Facebook’s ads are seen only on Facebook, Google’s ads can be seen on a good number …

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Yahoo inks deal with Google to prop up earnings slip

Yahoo announced late yesterday that it had signed a search advertising deal with Google, further enhancing an already existing deal with Microsoft, so that now Yahoo will earn a portion of revenue from adverts displayed in the trio of search engines from all companies. It’s hoped that this will help …

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YouTubers now have official guidelines for advertising

Google Adsense revenue has taken a hit over the years thanks to the popularity of browser extensions like Adblock Plus. As a result, many YouTubers have resorted to outside sponsorships and advertising deals that can be integrated directly in to their videos. Since these sorts of deals are so new, …

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Snapchat introduces “3V” advertising with another Spiegel video

Although hugely popular, Snapchat has faced an issue similar to the likes of Twitter throughout its short lifespan. Monetising content that is heavily dependant on user interaction is difficult, without interrupting your usual service. As CEO Evan Spiegel explains it in a new pitch video to the community and advertisers however, …

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Yahoo grows Tumblr audience by 40 per cent

Often times when it comes to social networks and online communities, the big ones people talk about are Facebook, Twitter and Reddit and yet there are others out there with many, many millions of users that are growing at an impressive rate. Tumblr is one of them and considering Yahoo …

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Youtube responds to Nintendo ad hijack complaints

Last week we reported on how Nintendo has been taking over the advertising of those making Let’s Plays featuring games from the the Japanese firm, leading to all revenue from said videos heading eastward. Understandably many of the channel owners complained and Youtube has now got back to them. The …

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Facebook is getting video adverts

If you guys weren’t annoyed enough at the incessant inclusion of video based adverts on sites like Youtube, then get ready, because your favourite social network is about to get them too. That’s right, this summer, Facebook will be displaying 15 second video adverts within news feeds. But what could …

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Facebook profits are up, thanks to mobile ads

Facebook has announced a significant boost in earnings over the past quarter, after it saw a big jump in revenue from mobile advertising and perhaps more impressively, an increase in user numbers, seeing active users on the site reach 1.1 billion throughout the quarter. While Facebook has been the world’s …

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Google privacy policy breaks European law

Google

Google has been ordered to make changes to its privacy policy after several EU organisations found it to be breaching European law, by not providing enough information to users on the amount and categories of data being collected about them and used for advertising purposes. The search giant revamped its privacy policy …

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Apple iAds launching in Europe, soon

Apple are launching their iAds service in Europe within the next couple of months. This is sure to be unpopular, but it will generate millions of pounds of revenue for the Cupertino technology giant. iAds is an advertising feature which can place advertising within iOS applications for Apple devices. It …

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