The Antec Mercury 240 ships in a dark box with blue and white accents, along with a photo of the cooler on the front.
Inside, the hardware does come in labelled bags, but for some reason the Intel mounting arms and LGA 2011 screws were inside the ‘AMD’ bag. Someone was probably having a bad day at the factory.
The manual is also included, but far more interesting are the two 120mm LED fans. They are not RGB, mind, but sport blue-only LEDs.
Lastly, the AIO itself. It is a slim design, measuring 274 x 119 x 27 mm (WxHxD), so the total thickness of 52mm (27mm radiator + 25mm fan) should ensure compatibility in most cases.
The pump/waterblock is quite hefty and features a relatively innocuous Antec logo in the middle. The white top-plate is where the temperature-reactive LED will shine through.