MSI have chosen to use a red and black colour scheme for the packaging which follows the trend set initially by Asus with their Republic of Gamers brand. The front of the box features a large dragon logo which is the emblem of MSI's ‘gaming' brand.
Turning the box over reveals a detailed breakdown of motherboards most interesting features alongside a list of specifications. The motherboard box feels very good quality and should provide a decent level of protection to the motherboard during transit.
Inside the box, there is a fairly generous bundle included which includes a selection of manuals, a software CD, an I/O backplate, four SATA-600 cables, a Crossfire cable, an SLI cable and a MSI gaming badge. They also supply something called an M-connector which simplifies the process of attaching the front panel connectors. Also, the company supply some adapters which let you attach a volt meter to the motherboard.