We have heard about PCs as we know them today dying out plenty of times over the years and our latest example comes from Apple. Tim Cook seems to be under the impression that the iPad Pro, Apple’s new 13-inch tablet, could replace both desktops and notebooks: “I think if you’re looking at a PC, why would you buy a PC anymore? No really, why would you buy one?”, he said in an interview with the Telegraph this week.
“Yes, the iPad Pro is a replacement for a notebook or a desktop for many, many people. They will start using it and conclude they no longer need to use anything else, other than their phones.”
The odd thing about this is that Apple also sells PCs, in the form of its iMacs, Macbooks and the Mac Pro, all of which sell quite well. In-fact, OS X’s market share has increased a bit in recent years. On top of that, aside from some additional multitasking features, the iPad Pro doesn’t do much more than the regular iPad at this moment in time. Sure, you could buy the £80 stylus and draw on Photoshop, but that’s about it.
Keyboard docks have been available for the regular iPad for some time, as have productivity apps like Microsoft Office or Apple’s own apps, like Pages. Cook wraps up his interview by noting that while he is expecting the iPad Pro to cause some “cannibalization”, as long as the company is doing it to itself, it doesn’t really “spend any time worrying”.
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KitGuru Says: Cook is right that an iPad could replace a computer for some people, but only for basic tasks like Netflix, social networking or maybe some note taking. However, writing off the PC entirely is a silly move to make as there will always be power users around, along with people who just don’t necessarily like the tablet experience.