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Tim Cook thinks Augmented Reality will be bigger than VR

While Virtual Reality has created a lot of buzz over the last couple of years, ever since Microsoft’s Hololens announcement, interest in Augmented Reality has been growing. We have heard rumours about Apple experimenting with both VR and AR but this week, Tim Cook spoke out about which of the two he thinks will end up taking over.

In an interview with Good Morning America, Apple CEO, Tim Cook explained why he thinks Augmented Reality is more interesting than VR right now: “My own view is that augmented reality is the larger of the two, probably by far, because this gives the capability for both of us to sit and be very present talking to each other, but also have other things visually for both of us to see”.

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Image Source: Inition

“Maybe it’s something we’re talking about, maybe it’s someone else here that is not here, present, but could be made to appear to be present with us. So there’s a lot of really cool things there.”

The comments in support of AR aren’t entirely surprising, back in August Tim Cook did confirm that it is technology that Apple is playing around with behind the curtain. However, the tech is still in the early stages, as evidenced by Microsoft’s Hololens, which is expensive, comes with a relatively low field of view and low battery life.

KitGuru Says: Tim Cook is clearly quite interested in Augmented Reality, as it is a subject he has touched on quite regularly this year. However, whether or not Apple creates a dedicated AR device remains to be seen. Are any of you guys particularly interested in Augmented Reality? Do you think it will overtake VR?

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