Tag Archives: Augmented Reality

Since the success of Pokemon GO the augmented reality scene has received a lot of attention, with many developers trying recreate the same achievement with other beloved franchises. Abhishek Singh seems to be getting closer, bringing Mario’s world to life on Microsoft’s HoloLens. It’s difficult to bring Mario to AR …

There have been tons of reports surrounding Apple’s current augmented reality plans recently. Now it turns out that Apple is bringing in some help from NASA for its augmented reality glasses, hiring up those who also helped Microsoft with the Hololens. According to sources, Apple has has hired Jeff Norris, …

Following on from earlier reports surrounding Apple’s plans for augmented reality, new sources have come to light to reveal more about the company’s own augmented reality glasses. Apparently, Apple has been working on its one Augmented Reality smart glasses for more than a year already, with plans to possibly unveil …

It looks like Apple may be ready to get serious about augmented reality later this year as reports are indicating that the company is preparing a few AR-related features for its next iPhone. According to sources, Apple currently has several hundred engineers dedicated to augmented reality features, some of which …

It seems that Apple is planning a heavy push for Augmented Reality in the coming years as reports this week claim that the company currently has over a thousand engineers working on developing augmented reality technology behind the scenes. We already knew that Apple CEO, Tim Cook, was excited about …

Tim Cook has been gushing about augmented reality for quite some time now and it seems that he doesn’t plan on stopping any time soon. He has previously claimed it will become bigger than VR and has even confirmed that Apple is experimenting with it behind the scenes. Now this …

Display technology specialist DigiLens is one step closer to creating better Augmented Reality and Virtual Reality transparent glass displays, as the company just secured an additional $22 million in funding. DigiLens is currently working on AR displays that lie on top of transparent glass, which could pave the way for …

Chinese search giant Baidu has announced the opening of a brand new branch of the company which will focus entirely on augmented reality. The new research facility is part of a $200 million investment by the firm which it hopes will drive future profits, partly through the creation of new, augmented …

Microsoft is continuing the international roll out of its flagship augmented reality headset, the Hololens, by introducing it in Japan. Set to go up for pre-order in the country on 2nd December, devices are set to ship out in early 2017. This move will bring the number of territories where …

Although Augmented Reality isn’t a technology that’s particularly widespread just yet, it is gradually seeping into the real world. One area where it’s starting to make a big impact is in children’s books, where augmented reality visuals can be shown through a smartphone to bring the novels to life. Good …

Augmented reality has a lot of potential to help us learn new skills, experience new entertainment and even shop. The problem with the latter though is it often requires the use of a third party applications; not with Augment for Retailers though. The AR SDK makes it possible to natively …

Bringing the characters in childrens’ favourite stories to life is normally the job of an imaginative and descriptive parent, but TinyMe offers a more technological alternative. Leveraging augmented reality and personalised printing, the developers of The Amazing Alphabet offer a book to kids that caters directly to them, while teaching …

While virtual reality is taking off in all sorts of exciting ways, augmented reality and mixed reality are no slouch either. In fact growth is expected to be so strong in the coming years, that a Grand View Research report has suggested the industry could be worth as much as …

While Virtual Reality has created a lot of buzz over the last couple of years, ever since Microsoft’s Hololens announcement, interest in Augmented Reality has been growing. We have heard rumours about Apple experimenting with both VR and AR but this week, Tim Cook spoke out about which of the …

It looks like Microsoft and its Hololens might end up with some stiff competition in the Augmented Reality space as Apple CEO, Tim Cook, has confirmed that the company is also working on AR technology and plans on doing “a lot of things” with it. In an interview with The …

Microsoft’s Hololens has been available to early adopters for a while now – with a hefty $3,000 price tag to boot. Now though it’s set for commercial availability, with Microsoft shipping it out to business as part of its new “Commercial Suite” package, which a number of new features designed …

Pokémon Go ignited the world’s interest in Pokémon once again, which in turn saw Nintendo share prices explode by more than 100 per cent of their value in just a couple of weeks. Since then though, as the reality of the game sinks in, confidence has cooled somewhat and stock …

Although Magic Leap’s augmented reality headset technology is still mostly under wraps, every time it releases a new demonstration of what it can do it’s even more impressive than before. The latest release sees Industrial Light and Magic creating some star wars assets for it and the effect is simply …

It looks like Microsoft could have some serious competition in the augmented reality space soon as reports are suggesting that Intel is developing its own competitor to the HoloLens. According to sources familiar with Intel’s plans, the company’s new Augmented Reality headset will use the firm’s own RealSense 3D technology. …

Yesterday was a big day for virtual reality, with thousands of HTC Vive headsets sold to pre-orderers around the world. But Microsoft also debuted a developer version of the Hololens headset. Priced at $3,000 (£2,150), its augmented reality offers something very different, even if it can also do gaming. One of …

While developers can get their hands on the Hololens already, it is still a long way off for consumers. Microsoft will be launching the Hololens when it is properly ready, following the negative reception many users had to the Kinect, which did not end up working as well as many …

It might be exorbitantly expensive, still look rather chunky and requires plenty of work on its image quality and field of view, but Microsoft’s Hololens has the potential to do some very cool things. In the latest trailer for the in-development tech, the software giant shows us just how such a …

As much as VR hardware is almost upon us, many of those working in the fledgling industry are looking far into the future. Oculus is considering future camera tracking hardware and Microsoft wants to blend the virtual and augmented realities into one, but Magic Leap has something clever in the …

Microsoft began allowing developers to experience its augmented reality headset, the HoloLens in the company’s flagship store in New York City recently. While developers can experiment with different tools, Microsoft has been tight-lipped on details such as retail, pricing, and battery life. However, at a recent event in Tel Aviv, …

Right now, Microsoft is running a ‘Share Your Idea’ program for the Hololens, in which people can submit potential applications for the Augmented Reality headset. One of the most popular potential apps, which recieved a lot of votes, was a League of Legends match viewer which would allow Hololens wearers …

Altering reality is perhaps the biggest theme of the Consumer Electronics Show this year, but it’s not all about HTC and Oculus, as DAQRI has come up with an AR device of its own, powered by an Intel processor, RealSense 3D camera, and the ability to overlays schematics and blueprints …

Microsoft has confirmed that it has cut 60 jobs from the Hololens team as part of a shift in priorities in the development of the augmented reality headset. The team based in Israel was affected, with 30 full-time workers and 30 third-party contractors affected, the development of the Hololens will …

It looks like Asus is preparing to get in to the augmented reality business, with its own pair of AR glasses. We recently heard that Asus might be interested in putting together its own version of the Hololens in collaboration with Microsoft but now it looks like the company might …

It seems that Microsoft might not be the sole supplier of the Hololens as Asus is apparently in talks with the company to build its own version. This would make Asus the first third-party company to build a version of Microsoft’s augmented reality headset if a deal can be made. …

Amazon has designed its own pair of augmented reality glasses, judging by a recent patent filing from the company. While many other device makers are currently focussed on virtual reality, there aren’t as many big names currently working on augmented reality, aside from Microsoft with the Hololens and Google with …