Tag Archives: Augmented Reality

Apple and its CEO, Tim Cook, have been openly enamoured with augmented reality for a few years now. The company began dipping its toes into AR with the iPhone 8, which touted a new wave of augmented reality apps for iOS. However, the company’s big goal is to release dedicated …

For years now, Facebook has been making efforts to branch out beyond social networking. At one point in time, the company tried to topple the smartphone market with its own phone, which swiftly failed. Nowadays, Facebook owns Oculus and is enjoying success in the VR space and now the next …

Microsoft just announced the Hololens 2 yesterday but the headset's launch has been marred by controversy. Microsoft has accepted a $479 million contract to supply the HoloLens to the US military- something that Microsoft workers are now protesting. Microsoft CEO, Satya Nadella has since defended the company's decision.

We’ve known for quite some time that Apple is looking to break into the Augmented Reality market. The company reportedly has around 1,000 engineers working on AR projects, is working with TSMC to manufacture displays and has acquired its own headset maker. This week, Apple took another step towards its …

Over the last year, there has been plenty of growth in the VR and AR headset market, with more companies jumping on board. We know Apple is planning its own push, but Samsung wants to continue establishing itself in the market before Apple gets the chance. We’ve only just had …

Mozilla has begun preparing itself for the future of web browsing this week with the announcement of Firefox Reality, a dedicated version of the browser for Virtual and Augmented reality headsets. Currently, most people browse the web on a PC with a monitor, or on a mobile device. In the …

It is well known at this point that Apple is experimenting with Augmented Reality technology, with hopes of releasing a head-mounted display at some point. Apple dipped its toes in the water last year with the introduction of AR features on the iPhone 8 and iPhone X, but there are …

There have been plenty of reports surrounding Apple’s augmented reality plans over the last year. The most recent reports have indicated that Apple intends to have its own AR headset ready by 2020, now there seems to be a bit more evidence pointing towards that. This week, it has been …

It has been quite some time since Microsoft first unveiled the HoloLens, but it seems that legal troubles are finally starting to follow. A company called HoloTouch has filed a lawsuit against Microsoft, claiming that the HoloLens headset infringes on two of its patents. The lawsuit alleges that Microsoft’s augmented …

It is no secret that Apple is currently infatuated with augmented reality technology. Apple kicked off its support for it with the iPhone 8 and iPhone X earlier this year, bringing AR apps to iOS and experimenting with new camera features. Now, the company is looking to the future, with …

There was a lot to unpack following Apple’s iPhone launch event last night. We’ve already had a chance to cover the iPhone 8 and iPhone X announcements and the Apple TV 4K. However, one thing we didn’t touch on was the first Augmented Reality video game built for iOS 11. …

Microsoft has been experimenting with augmented and virtual reality headsets for a while now but it looks like the company is now starting to turn its attention to coming up with new input methods. While companies like Vive and Oculus are focussing on creating controllers that bring natural hand presence …

Since the success of Pokemon GO the augmented reality scene has received a lot of attention, with many developers trying recreate the same achievement with other beloved franchises. Abhishek Singh seems to be getting closer, bringing Mario’s world to life on Microsoft’s HoloLens. It’s difficult to bring Mario to AR …

There have been tons of reports surrounding Apple’s current augmented reality plans recently. Now it turns out that Apple is bringing in some help from NASA for its augmented reality glasses, hiring up those who also helped Microsoft with the Hololens. According to sources, Apple has has hired Jeff Norris, …

Following on from earlier reports surrounding Apple’s plans for augmented reality, new sources have come to light to reveal more about the company’s own augmented reality glasses. Apparently, Apple has been working on its one Augmented Reality smart glasses for more than a year already, with plans to possibly unveil …

It looks like Apple may be ready to get serious about augmented reality later this year as reports are indicating that the company is preparing a few AR-related features for its next iPhone. According to sources, Apple currently has several hundred engineers dedicated to augmented reality features, some of which …

It seems that Apple is planning a heavy push for Augmented Reality in the coming years as reports this week claim that the company currently has over a thousand engineers working on developing augmented reality technology behind the scenes. We already knew that Apple CEO, Tim Cook, was excited about …

Tim Cook has been gushing about augmented reality for quite some time now and it seems that he doesn’t plan on stopping any time soon. He has previously claimed it will become bigger than VR and has even confirmed that Apple is experimenting with it behind the scenes. Now this …

Display technology specialist DigiLens is one step closer to creating better Augmented Reality and Virtual Reality transparent glass displays, as the company just secured an additional $22 million in funding. DigiLens is currently working on AR displays that lie on top of transparent glass, which could pave the way for …

Chinese search giant Baidu has announced the opening of a brand new branch of the company which will focus entirely on augmented reality. The new research facility is part of a $200 million investment by the firm which it hopes will drive future profits, partly through the creation of new, augmented …

Microsoft is continuing the international roll out of its flagship augmented reality headset, the Hololens, by introducing it in Japan. Set to go up for pre-order in the country on 2nd December, devices are set to ship out in early 2017. This move will bring the number of territories where …

Although Augmented Reality isn’t a technology that’s particularly widespread just yet, it is gradually seeping into the real world. One area where it’s starting to make a big impact is in children’s books, where augmented reality visuals can be shown through a smartphone to bring the novels to life. Good …

Augmented reality has a lot of potential to help us learn new skills, experience new entertainment and even shop. The problem with the latter though is it often requires the use of a third party applications; not with Augment for Retailers though. The AR SDK makes it possible to natively …

Bringing the characters in childrens’ favourite stories to life is normally the job of an imaginative and descriptive parent, but TinyMe offers a more technological alternative. Leveraging augmented reality and personalised printing, the developers of The Amazing Alphabet offer a book to kids that caters directly to them, while teaching …

While virtual reality is taking off in all sorts of exciting ways, augmented reality and mixed reality are no slouch either. In fact growth is expected to be so strong in the coming years, that a Grand View Research report has suggested the industry could be worth as much as …

While Virtual Reality has created a lot of buzz over the last couple of years, ever since Microsoft’s Hololens announcement, interest in Augmented Reality has been growing. We have heard rumours about Apple experimenting with both VR and AR but this week, Tim Cook spoke out about which of the …

It looks like Microsoft and its Hololens might end up with some stiff competition in the Augmented Reality space as Apple CEO, Tim Cook, has confirmed that the company is also working on AR technology and plans on doing “a lot of things” with it. In an interview with The …

Microsoft’s Hololens has been available to early adopters for a while now – with a hefty $3,000 price tag to boot. Now though it’s set for commercial availability, with Microsoft shipping it out to business as part of its new “Commercial Suite” package, which a number of new features designed …

Pokémon Go ignited the world’s interest in Pokémon once again, which in turn saw Nintendo share prices explode by more than 100 per cent of their value in just a couple of weeks. Since then though, as the reality of the game sinks in, confidence has cooled somewhat and stock …

Although Magic Leap’s augmented reality headset technology is still mostly under wraps, every time it releases a new demonstration of what it can do it’s even more impressive than before. The latest release sees Industrial Light and Magic creating some star wars assets for it and the effect is simply …