Tag Archives: Augmented Reality

Amazon has designed its own pair of augmented reality glasses, judging by a recent patent filing from the company. While many other device makers are currently focussed on virtual reality, there aren't as many big names currently working on augmented reality, aside from Microsoft with the Hololens and Google with …

Qualcomm has gone ahead and sold off its augmented reality business for a hefty $65 million. The former Qualcomm subsidiary is known as Vuforia, and it had been under the chip maker's wing for the last few years, creating tools for developers to create AR content for smart devices. Right now, Vuforia …

Microsoft announced the HoloLens back in January but despite it being shown off as the next evolution for Minecraft gameplay at events like E3, company CEO, Satya Nadella, says that the first iteration of the hardware won't be primarily targeted at gamers but rather, enterprise users instead. Microsoft's CEO sees …

Samsung was swift to jump in to the virtual reality game, getting Oculus on board to build its GearVR headset for use with Galaxy smartphones. Now rumours are suggesting that Samsung wants to get in to augmented reality as well, with a head display product designed to compete with Microsoft's …

Rumours around Google's new iteration of Glass have been popping up a bit more recently. The company took testing of the smart glasses back behind closed doors earlier this year and has since been referring to its new model as the ‘Enterprise Edition', suggesting a larger focus on business use …

Google Glass may not be being developed out in the open anymore but that doesn't mean we aren't learning anything new about Google's plans for the wearable. A new report is suggesting that Glass will extend in to a range of products, rather than just being the one wearable. The …

Microsoft Corp.’s HoloLens is an impressive device that the company hopes will create a new product category. At present, it is hard to imagine potentially popular usage models for HoloLens and it is uncertain whether Microsoft’s hopes are justified. One thing that is clear is that the device will be …

Microsoft announced the Hololens back in January and recently showed the device off a bit more at its annual Build conference last night. Now, Unity, the company behind the popular Unity Engine has announced that it will be fully supporting the augmented reality lenses. The announcement was made in an …

Microsoft has been showing off a lot of new features at its Build conference over the past 24 hours, but one of the more exciting technologies was a realtime, expanded demonstration of Hololens, the company's augmented reality headset. Utilising a camera that could show the audience what a user was …

Back in January, Microsoft announced its augmented reality headset, the HoloLens, the reveal video showed off how the device could be used in the real world. It is a different technology to what we have seen with VR headsets. However, Microsoft hasn't ruled out making its own virtual reality headset, in …

Google has invested $500 million in to Magic Leap, a ‘cinematic reality' company developing its own headset using a “digital light field” to project ultra realistic images directly on to your eyes. Not a whole lot is known about Magic Leap as a company, it tends to keep its projects …

Nintendo has finally started to put a bit of marketing behind one of its more forward thinking features for the 3DS, its Augmented Reality cards featuring your favourite plumbing hero, some of his friends and at least a couple of his enemies, by creating a new site to promote it, …

Driving over rough terrain, or simply not bumping the curb can be hard sometimes, especially if your car is quite low slung or has a long, extended bonnet, simply because you can't see what you're doing at the front end. However Land Rover has been showing off a new concept …

If reading this headline made you think of augmented reality wargaming, or some way to play whatever that weird chess, monster beat 'em up was that they had in Star Wars, then I'm right there with you. If not, well, maybe we can be friends, but I'm not sure we'll …

Augmented reality is a technology that doesn't get enough of a mention in the press, despite the fact that it's cool as all hell – just look at these Mario AR cards. Fortunately, some companies are already looking to take advantage of the technology, with Fractal Designs offering to show …

Two of the employees let go during the big Valve cull earlier this year, Jeri Ellsworth and Rick Johnson, have been gifted the augmented reality glasses tech that the Half Life maker was working on and they've been beavering away at it since they were let go, suggesting that the …

Google has released a new video showcasing the capabilities of its Glass headset/eyewear. In it we see voice recognition, translation information, video recording, web search abilities and a slew of vocal commands that allow for impressive hands free interaction. A lot of the video revolves around people saying, “Ok Glass…” followed by …