Apple Arcade reportedly saw just 2 million subscribers in its first year

All the way back in 2019, Apple launched its Arcade subscription service – letting iOS/Mac users access over 100 games ranging from ad-free classics to Apple Arcade exclusives. Despite continued support, the service has reportedly seen quite little in the way of adoption with just 2 million users in its first year.

In a report titled ‘Apple Streaming Losses Top $1 Billion a Year’ (paywalled), publication The Information spoke on a range of the iPhone maker’s current services from TV+ to Apple News+ and more.

In discussing Apple Arcade specifically, The Information revealed that the company saw just 2 million users join Apple Arcade in its first year of operation – 25% of which were using a free trial.

Of course, as mentioned, the service has existed since 2019 and so has had many years since to attract further customers, especially with new exclusives.

Even so, 2 million in one year seems like a low figure for a company whose user base exceeds 2 billion across its products (a majority of which support Apple Arcade).

All that being said, Apple has near-infinite money to burn on whatever project they desire, and so it is at least nice to see the company continue to invest in new games from iconic franchises.

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KitGuru says: Have you tried Apple Arcade at all? What do you think of the service? Should Apple keep investing in it even if there aren’t any financial returns yet? Let us know down below.

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