Tag Archives: marketing

New Xbox CEO Asha Sharma has officially retired the controversial “This is an Xbox” marketing campaign. The initiative, which debuted in late 2024, sought to brand everything from smart TVs to handhelds as an Xbox, suggesting that dedicated hardware was optional. According to a Microsoft spokesperson, Sharma pulled the plug …

Star Wars is a big franchise and Ubisoft is a massive publisher. As such, the two pairing up for a big-budget open-world Star Wars game did not come as a surprise. What is surprising perhaps is just how much Ubisoft is banking on this game’s success, having put more money …

The Aliens: Colonial Marines class action lawsuit is turning ugly as Sega starts pointing the finger at Gearbox Studios, claiming that the developer mismanaged the marketing for the game and caused all of the controversy surrounding its release. Just last month, Sega accepted a settlement deal in the case, agreeing …

While digital downloads are certainly becoming a dominant distribution platform for PC gamers, consoles users aren't quite there yet according to Sony's VP of PlayStation brand marketing, Guy Longworth, who thinks disc based gaming will be around for much longer than people give it credit for. During a chat with …

This is one of Nintendo's big selling points, that it's hoping will help turn the tide of very sub-par sales of its new console, with new marketing information. In it, the Japanese firm highlights the differences between the Wii and the Wii U and would you believe it, the Wii …

With the official launch of Windows 8 just a couple of weeks away (26th October), Microsoft is understandably gearing up for a giant advertising campaign to get the upgrade juices flowing. However this is no ordinary promotion, with Forbes reporting it as to be costing the software giant somewhere between …

It is now under two weeks to go until the May 3rd event in London and we will “meet the next Galaxy” and the first evidence of a marketing campaign has appeared. Samsung's Twitter feed directed us in the direction of tgeltaayehxnx, an angram for “The Next Galaxy”, where there is …

It has been 5 years and a global saturation programme to convince us that the “Future is Fusion”.  Now the product has launched, where is it hiding?  KitGuru dons a safari costume, picks up a set of high-powered binoculars and goes in search of AMD Fusion. In contrast to the …