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Tag Archives: marketing

Sony thinks discs will be around for a while yet

While digital downloads are certainly becoming a dominant distribution platform for PC gamers, consoles users aren’t quite there yet according to Sony’s VP of PlayStation brand marketing, Guy Longworth, who thinks disc based gaming will be around for much longer than people give it credit for. During a chat with …

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What’s cool about the Wii U? It plays Wii U games.

Why Wii U

This is one of Nintendo’s big selling points, that it’s hoping will help turn the tide of very sub-par sales of its new console, with new marketing information. In it, the Japanese firm highlights the differences between the Wii and the Wii U and would you believe it, the Wii …

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