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Women driving growth of all social media

If you find yourself spending a lot of the day checking Facebook, Tumblr, Pinterest and all sorts of other social networking sites, because there’s just so much content on there, you may have women to thank for it, as a new report from FinancesOnline shows that when it comes to US women, they’re using and pushing social networking far more than their male counterparts.

To collate this data, FO looked at studies from Pew Research Centre and Burst media and found that in almost all instances, women were not only more active on social networks, but they would interact with brands and businesses as well as each other, much more than men and therefore helped make the sites something more than just a tool for stalking your exes.

For example, almost 60 per cent of polled women used social media for news, compared with 42 per cent of men. They were also more numerous on Facebook, Tumblr, Pinterest and Twitter, though LinkedIn was still dominated by men.

For a full rundown of the stats, take a look at the extensive infographic below.

KitGuru Says: Interesting to see women having such an online impact. Of course both sexes would probably tie when it comes to using these sites for vapid procrastination, but that’s a given regardless of the activity.


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