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Intel teases its rebranding ahead of Tiger Lake launch event

Not long ago, Intel started to tease the launch of the Tiger Lake architecture by sending marketing material to selected press members. A month later, the company said that it had “something big to share” on September 2nd, which was later revealed to be the date scheduled for the Intel Tiger Lake launch event. Now, with the launch event coming up, Intel has sent a third part of the invitation to press members, including a package with a headset and an exclusive sneak peek.

As seen on Hassan Mujtaba's Twitter, the package sent by Intel includes a JBL headset, another invitation, and confirms that the company will “debut all-new look and feel”, hinting that Intel's rebrand will be showcased at the event. Following the trend of most big technology brands, Intel's new logos will receive the minimalistic treatment. By the looks of it, it seems that all of Intel's product lines will receive a redesigned logo.


Since the first teasers, we've learned a lot about the upcoming architecture, including the introduction of Xe Graphics (LP), Willow Cove core architecture, SuperFin and SuperMIM technologies, and more. Aimed at mobile devices such as the new Lenovo X1, Intel Tiger Lake will rival the AMD Ryzen 4000 series mobile CPUs, but it will initially be available with only 4 cores, with processors featuring up to 8 cores coming at a later date.

KitGuru says: Do you like Intel's new look? Are you excited about the launch of the 11th Gen Core processors?

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