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Exclusive interview with Asrock COO L L Shiu

At Computex 2014, you had the Asrock Extreme6 board on show. Is it important for the market to know you can lead with X99?
“Computex is always a good exposure chance for ASRock to show the world that we are growing. We also got some inspiring feedback from both the media and customers. ASRock have put a great effort into developing the new high-end X99 series, just as we usually do, trying to bring users a brand new computing experience, so wait and be surprised by our excited X99 products!”

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Several memory companies used the Asrock Z87 OC Formula for testing high end memory. It also won KitGuru’s ‘Technical Excellence’ award for 2013. With so much competition in the market, how is it possible for Asrock to lead?
“Innovation is definitely the key to lead in the market. Designed by the world famous overclocker Nick Shih, ASRock’s OC Formula series possesses both hardware and software features for extreme overclocking. With tones of Nick Shih’s creative and professional OC inputs, we’re confident that Formula motherboards will continue to push memory frequencies to new boundaries which no man has ever set foot on”.

Working on a huge range of products – from X99 to mainstream Z97 and the Pentium Anniversary Edition must take a lot of work. How many people are involved in Asrock R&D?
“At ASRock, we do not merely pursue excellence; we also strive for absolute perfection in everything we do. There is a total of 250 staff at ASRock, which includes 120 R&D tech guys involved in hardware, software and quality test development. With effective communication and cooperative teamwork, ASRock is always keen on offering the most reliable motherboard products. We’re young, vibrant and full of ambitions; We never stop trying to reach new achievement in the field of motherboards”.

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