You cannot expect much in the way of a bundle of goodies when you pay £69.95 for a relatively high end motherboard, however MSI has done a good job of making it look like you get plenty of extras.
On the back of the red and black box you'll find a list of the main features of this model. Inside you get a printed manual, the I/O shield, two SATA cables and an SLI bridge cable. The pack of black and white labels are stickers that you use to identify the various cables inside your new PC.
It's a reasonable idea but not strictly necessary unless you have a bunch of hard drives and cannot figure out which is which.
The driver DVD deserves a mention simply because it looks like the sort of thing you'd make at home in your bedroom. It's, like, black. Two final items are a notice to hang on your bedroom door handle and a self-adhesive label that is presumably intended for your PC case.