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Tag Archives: Pay to Win

Apparently Dungeon Keeper ‘innovated too much’

EA’s mobile version of Dungeon Keeper didn’t fail because it was bad or because it tried to force gamers in to spending money on gems, it failed because it “innovated too much”, at least that’s how EA Mobile boss, Frank Gibeau, sees it. Speaking with Games Industry, Frank Gibeau explained that EA …

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UK Dungeon Keeper ad banned for misleading customers

The UK Advertising Standards Authority has banned a Dungeon Keeper advert after ruling that it mislead customers and shouldn’t be called a free game. The investigation came after a user complained that the advert omitted significant information. The advert in question said: “GET DUNGEON KEEPER ON MOBILE FOR FREE! … …

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