Ever since Phil Spencer took charge of the Xbox division and made crucial changes to the console and its pricing, the sales gap between the PS4 and Xbox One has been closing up. Microsoft has also had its fair share of exclusives launch this year with the Halo Master Chief Collection, Titanfall and the highly rated Sunset Overdrive.
Speaking at the UBS Global Technology Conference, EA CFO, Blake Jorgensen said that the Xbox One is catching up quickly:
“Clearly Sony has jumped out to a lead with a great console and I think a great pricing strategy but Microsoft is catching up quickly. Pricing actions that are taking place, particularly during this Christmas season, driven by Microsoft, around reduction plus a lot of bundled software, I think will continue to pull the consumer into the new consoles”.
Microsoft recently passed the 10 million units sold mark while the PS4 still maintains the edge, having shipped 13.5 million consoles. However, it is obvious from these numbers that the 3-1 ratio no longer remains and Microsoft has managed to turn things around over the course of the year.
For now the PS4 is still the top dog this generation but the competition from Microsoft can only lead to better deals for the consumer, which is always a good thing. Retailers like Game UK and even Argos have launched some pretty competitive bundles for both consoles this holiday season.
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KitGuru Says: Microsoft is catching up fast but I hope the company continues to take its recent consumer first approach. Have any of you guys got an Xbox One or PS4 yet? Are you thinking of grabbing a holiday bundle before Christmas?