A short while ago, KitGuru was invited to AMD's press event with the agenda of discussing the company's mobile products for 2013. It is clear that the mobile market is a big priority for the US-base... more.

One of the biggest challenges for anyone looking to get into system building for the first time is the 'but you have never done it before' challenge. If you've never tried to open a system, then it wi... more.

The days of building a slightly better mouse trap and waiting for the customers to bang down your door are gone. These days, marketing is everything. Ahead of CeBIT 2013 and the showcasing of its late... more.

Seems like we can't open our inboxes without more news about AMD re-vamping its internal structure. The latest appointment put John Taylor (no relation to Roy, or so we're told) into the communication... more.

The future is embedded - or so we're being told. From AMD to Intel, the word on the street is that everything should have some kind of computer in it - and all of them should be connected. If the enti... more.

If your local supermarket starts to hand out free milk, how much milk will you buy from another store?  We reckon 'much less'. Data just in to KitGuru highlights the present disparity in sales for Ge... more.

With an array of new products coming through thick and fast from AMD, one of the last lines in any press release seems to refer to the 'software experience'. No - we had no idea either. Rather than tr... more.

Both Intel and AMD have been puffing out their collective chests when it comes to graphics in the integrated market. It's the one area where AMD has consistently beaten Intel in recent years. It's an ... more.

From the time we first saw the next generation of APUs (codenamed Richland) on AMD roadmaps, back in November, the general consensus among the press community was that 'nothing much' would be delivere... more.

As the Dragon's Den is always telling us, life is all about revenue. Sure, profit is important, but you can always adjust your cost base to suit a particular business model and, thereby, improve your ... more.

Looking at all of the markets in which it wants to compete, it's hard to see AMD making a success of 2013 without a serious merger or acquisition. KitGuru reads the financials (and tea leafs) to see w... more.

In one of the world's longest detours, technology sales guru Roy Taylor will be reunited with some of his oldest friends when he takes over the worldwide channel sales role for AMD in 2013. KitGur... more.

As Sapphire unloads one of the most exciting systems ever seen onto an unsuspecting market, KitGuru has learned that you can win one of these beauties. Check this video for details on how to win. ... more.

As of 6am this morning, the options available to technology lovers who want oodles of power but no noise and a stylish little package, just got a whole lot more attractive with the launch of Sapphire'... more.

At CES in January 2011, Jen Hsun gave a big speech about the fruits from Project Denver, the idea of nVidia working with another company to incorporate important CPU technologies that the graphics gia... more.

KitGuru has spent time, possible too much time, analysing AMD's financial state in recent articles - but not really gone into any depth on Intel and what the future might have in store, financially, f... more.

Alongside the news that over 1,000 jobs would be lost to redundancy, last night's Q3 earnings call gave AMD the opportunity to discuss the changes it sees happening in the market - and how it sees its... more.

During last night's Q3 financial call, AMD executives delivered the news that KitGuru has expected for almost a year - a significant reduction in workforce going forward. It simply doesn't need the sa... more.

Two years ago, KitGuru analysed AMD and came to the conclusion that reducing the salary bill by as much as possible was a perfectly valid business technique - and one that AMD should get into more and... more.

We have recently detailed a number of challenges being faced by Intel, mostly centred on 'How do you build $7 billion fabrication plants when your average chip profit is $10?'. While there's no doubti... more.

This is our second of two reviews today, focusing on the official launch of AMD's A10 5800K when paired up with partner motherboards. In our other review we have paired up the new AMD APU with a... more.

Regular readers of Kitguru may remember our review of the AMD E-350 in March 2011. I really enjoyed AMD's Fusion technology but it was never marketed properly and subsequently wasn't quite the suc... more.

You always need to be at least a little suspicious when a company shows you a set of comparative benchmarks. But, as they say, forwarned is forarmed. AMD had a number of systems on show in London yest... more.

From the point where Intel launched Conroe, AMD has had some serious challenges in the desktop processor market. Now, speaking as the head of the desktop business team on the eve of the launch of Trin... more.

Over time, companies gain and lose people. In the natural sequence of events, when someone leaves, they are often replaced immediately by someone else with similar experience/salary demands. Right now... more.

Rumours off the grapevine this morning indicate a big set of changes down at AMD, with the new Chief Sales Officer determined to put the company on the right track in the face of the toughest market c... more.

AMD seem to be having a tough period right now facing stiff competition from Intel and Nvidia, however they have acquired a high profile chip veteran - Jim Keller. Jim Keller is returning to the ro... more.

High-end AMD Llano APUs and the Guinness World Record breaking FX Processors, with unrestricted power and unbeatable pricing, will soon be available at even better value. AMD has launched a cashback p... more.

Today we are looking at the low cost, low power AMD APU - called the A4 3400. In terms of the hierarchy of the Llano APUs this particular chip is closer to the bottom of the pile. That s... more.

We all have a friend that looks like they have just moved in. You know that they have been in that house/flat for many years, but they still look like they are in the process of arriving. We get this ... more.