Apple

Music labels have been informed that Apple are due to overhaul their free 30 second song preview. Reports have detailed that Apple have asked music labels to increase song preview duration to 90 seconds. Before people in the UK get excited, this change is apparently only going to happen in …

Well we never thought this situation would be reversed but Microsoft continue to be outperformed by the shiny fruit maker in Cupertino. Microsoft reported record revenue of $16.20 billion for the quarter ended September the 30th, a 25% increase on the same period last year. While $16.20 billion is a …

A new hybrid of the Koobface worm that targets Mac OS X, Windows and Linux users is spreading through Facebook, Twitter and MySpace. Antivirus firms have reported the new malware, dubbed ‘Boonana' when Intego and SecureMac warned Mac OS X users that the worm is aimed firmly at them. Boonana …

Apple have opened a new online store with cut down App Store for their customers in China. A move which is sure to help expansion after years of lower focus on this marketplace. Chinese customers can now order Apple hardware such as the iPad online and have them delivered directly …

Melinda Gates was recently interviewed by the New York Times and she confirmed once again that no Apple devices are allowed inside the homes or lives of Microsofts ‘first' family. Deborah Solomon interviewed Melinda and asked her “What if one of your children says, ‘Mom, I have to have an …

Apple have released the new Macbook Air, a striking new wedge design which features an ULV Intel processor. The only thing, this looks to be extremely similar to the Sony Vaio X505 released six years ago, in 2004. Steve Jobs said that the new MacBook Air is ‘the future of …

Steve Jobs held a conference yesterday in Cupertino, California to talk about the new Macbook Air and the new operating system OSX 10.7 – codenamed ‘lion'. Steve Jobs revealed two new Macbook Air's and said they were ‘the future of notebooks'. There are two new Air products, 13.3 inch and …

Apple are expected to launch a new MacBook Air at an event later today, and also give fans a peak at the new Mac OS X operating system. Apple are apparently going to be using a press conference to showcase the new Air, OSX 10.7 – code named ‘Lion', as …

After an incredible $20 billion quarterly income report, Apple have also announced that their critically slammed $99 Apple TV unit has sold around a quarter of a million units in only six weeks. In an earnings call with Barclays analyst Ben Reitzes Steve Jobs said “We don't talk about unannounced …

Motorola has taken action against Apple in court by attempting to invalidate 11 iPhone related patents. Motorola have recently sued Apple over alleged patent violations and have just filed a complaint with the U.S. District Court in Delaware. This seeks to invalidate 11 patents given to Apple and Steve Job's …

KitGuru has already reported on rumours that Apple could be preparing a new Macbook, but news just reached us this morning from Taipei that this machine could be released as soon as later this week. This machine will be an 11.6 inch unit which contains a new form of storage …

Engadget have just received anonymous information on what appears to be the insides of an up and coming Macbook Air. It shows extra battery room, a 13.3 inch display, with unibody Macbook Style hinge and no space for a regular hard drive or SSD. It looks as if Apple are …

Many thought the iPad would spell the end of the Amazon Kindle when it was released, however these reports have proved to be wide of the mark. The Apple tablet which was launched in April has actually helped expand the market for digital books. Sales of the Kindle are expected …

Apple are hosting a new event on October the 20th called “Back To The Mac”. One of the key points of this upcoming event is that they will be showing the next major version of Mac OS X. It is rumoured that they may also use this event to refresh …

Outspoken Microsoft CEO Steve Ballmer said that the Microsoft brand holds value for users, more than rival brands. He also said he is seeing more iPads in the real world than he wants to see. Ballmer sat down with Cnet news.com's Ina Fried and he was asked about the huge …

Last week news broke that Verizon Wireless will sell a CDMA version of Apple's iPhone early next year. This could help Verizon hold their lead against AT&T and boost iPhone sales by 10 million handsets in 2011. A CDMA iPhone can offer Apple huge sales growth as more than 543 …

Comscore have issued a report detailing growth of Google's Android platform. They say that Android was running on 19.6 percent of all smartphones through August with Apple sitting at 24.2 percent. This is the first time Android has been within 5 percent of iOS. From July to August Android market …

The latest news reaching KitGuru is that Microsoft may be preparing a bid to take over Adobe with the primary focus to counter Apple's success in the mobile market. Adobe leader Shantanu Narayen and Microsoft CEO Steve Ballmer have already met in person to discuss ways of dealing with Apple's …

Adidas have recently been working with Apple on a $10 million deal to place mobile advertisements on Apples iAd service. Latest reports show that Adidas have pulled out of the deal because Apple have been to controlling during the process. Silicon Valley Insider has claimed that Adidas pulled their campaign …

Although some people are willing to spend upward of £100 on a premium set of earphones, there are many more who cannot afford top-end audio hardware and will opt for a cheap and cheerful product instead.  But the lower end of the market is filled with hundreds, possibly thousands of …

Research In Motion announced a few days ago that their App World now has over 10,000 applications available for download. Much of the press found the statement rather underwhelming as the Apple store has hundreds of thousands more. RIM VP of Platform product management Alan Panezic said “We aren't focusing …

Apple and Nokia do not get along, it seems every month that the mobile giants accuse the other of foulplay, either via public statements or in the courts. Apple are now suing Finnish smartphone maker Nokia in the UK for the violation of nine patents it owns. Reuters have stated …

Apple have overtaken PetroChina Co. to become the second biggest company on the planet. Apple are now valued at $265.8 billion which surpasses the worth of PetroChina at $265.5 billion. Apple are one of the fastest growing companies on the planet and are still trailing Exxon Mobile Corp who are …

Researchers have found that almost nine in 10 Apple customers are ‘pleased' with their computer purchase. Steve Jobs must be equally as happy hearing this. Windows 7 was also on the ‘happy list' with customers much more satisfied with the platform than the ill received Windows Vista. The American Customer …

Apple announced a security update for OS X 10.6.4 which has addressed an issue which could allow a remote attacker to gain access to shared folders without a valid password. Security Update 2010-006 was issued yesterday afternoon and it applies to OS X 10.6.4 and X Server 10.6.4. The 1.93MB …

Best Buy are hinting that the Apple iPad is killing the notebook market, cutting sales by as much as 50 percent. Best Buy announced earlier this week that all 1,093 of their stores in the US would be stocking the iPad later this month. They have also announced a 61 …

Whether you love them, or love to hate them, 2010 has been a very strong year so far from the shiny fruit maker from Cupertino. Their shares lately have been reflecting their business strength and shares closed at an all time high with an increase of $6.35 (up 2.35%). Apple's …

As KitGuru predicted all the major players are starting to lose ground in the US market to the Android machine which is only starting to gain momentum. ComScore, marketing intelligence leader has published its quarterly Mobile Subscriber Market Share findings which has been tracking smartphone subscribers for three months ending …

Amazon have released a new Kindle advertisement which mocks Apple's iPad while highlighting the low price of the third generation Kindle device. The advertisement shows a man at the side of a pool trying to read an iPad. Unable to make out the writing he asks the women next to …

Sales Data shows that Apple are on track to sell up to 3.8 million Macintosh computers in the September Quarter, up 23 percent from the same period a year ago. The NPD group data released yesterday charts Apple tracking ahead of Wall Street's expectations of 3.7 million for September quarter. …