The science of persuading people to buy a product, is both established and well understood. How you beat off an opponent that can afford as much of that marketing stuff as you can, is something else. Now, it seems, Amazon has science on its side. KitGuru prepares to generate some …

Hacking group Anonymous looks to have pulled on a Christmas coup against the life styles of the rich and famous, by hacking into card details being poorly secured by a company called Stratfor. KitGuru dons a trench coat and picks up bits of paper. Stratfor stands for strategic forecasting and …

There are very few people on the planet that can claim to be a co-inventor of DirectX, and Intel has just recruited one of them. What does this mean for the chip giant, its competitors and you, the humble user? KitGuru takes a moment to ponder the change. The list …

After quite a few years pushing the company's CPUs and, more recently, graphics products – it seems that Nigel Dessau is taking the long walk into the land of the lawless. KitGuru ponders what effect this will have on the thorn in Intel's side. Nigel was one of those unusual …

There are few things in the universe funnier, than watching a couple of multi-billion dollar giants clubbing each other around the head with product launches, marketing schemes and price reductions. It not only provides entertainment, it also keeps the market healthy. KitGuru's done a little price comparison, following the launch …

Following the announcement from Futuremark on 13th December, it seems that PowerMark is destined to become one of the most widely used benchmarks for determining battery life on Windows 7 devices. Not satisfied with re-running the release, KitGuru managed to send a spy to intercept President Oliver Baltuch.  Will we …

Inspiration, like the list of people you know you should get something for but can't be asked, never ends. We've been scouring the web, bus shelters and the backs of toilet doors for ideas to hit you with this December – and here's the latest instalment. Enjoy! To be honest, …

While Western Digital's hard drive production facility at Navanakorn remains too wet to use, the restarting of a line at Bang Pa-in has been welcomed the world over. Just how bad the damage to buildings will proves to be in the long run – and how long it takes WD …

The Xmas holidays seem to be a truly cross-cultural idea for the 21st century. No matter what your individual beliefs, there's something really cool about doing nice things for others – including trying to put a smile on their faces when they open up the presents. We may well hit …

One thing that KitGuru's known for a long, long time and that's the fact that the world never stops turning – and each revolution brings its own, revolution. In the field of mobile phones, the king is dead and the prince is now taking a beating. KitGuru pulls out the …

There's a very simple question that's been bugging a lot of people close to KitGuru over the past few months. It all centres on Energizer's amazing rechargeable batteries and the huge variety of batter/charger options they offer. KitGuru dons a bunny suit and heads to a local supermarket close to …

While the KitGuru lab has burned the midnight oil to bring you the most comprehensive and detailed analysis of Intel's brand new technology, the chip manufacturer has its own view on the new platform and what it means. Once you're done reading the 40-page, in-depth testing and analysis articles, whip …

The speed of a modern CPU is such that the more bandwidth you feed it, the better the results you get. So the question becomes, just how far can modern memory be pushed?  Working in tandem with AMD and one of the world's top overclockers, ADATA has pushed the boundary …

In the build-up to any battle, both sides brandish massive modern weaponry. With thousands of soldiers marching through the street, backed up by tanks and an air display, it's not easy to see that one side is packing a bigger punch. KitGuru embeds with the troops of GAME company to …

The challenges of using the Sandforce 2200 series controller are well documented. It's the ultimate draw. World's fastest SSD technology needs updates and improvements in order to get the best from the technology. AData's engineers have been busy, it seems. Moving from ‘another gaming memory brand' to ‘world leader in …

It's been nVidia's plan of record to push Kepler through to the market before Xmas 2011.AMD has been a little more flexible/less clear. Until now. KitGuru spies in Taiwan are hearing that TSMC is cranking the gears of war, for both sides. Let battle commence! Anyone who's worked in the …

While the initial designs were all on show at Computex 2011 in Taiwan, detailed pictures of the final mainboards have been few and far between. In most cases, the possibility that these are covered by a dark and devious NDA have prevented too much info from surfacing. The game has …

In the wake of the collapse of Best Buy's plans for UK and European supremacy, could HMV emerge as an unlikely player in the ultra-tough electronics resale market? KitGuru puts its shell-like to the ground and tries to decide if the rumbles it hears are thunder, horses or the sound …

One of the world's most successful electronics retailers has raided the white flag store and is preparing to surround its outlets with them. Looks like more than 1,000 people could be unemployed before Christmas. Bad news, but was it predictable? In economic terms, this recession is like the retail version …

While the challenges for AMD's ambitious 8 core Bulldozer product have been well documented, there is an improvement waiting in the wings. So what can we expect in 2012? KitGuru pulls an electron scanning microscope out of its pocket and heads for the local chip shop. In a simple head-to-head, …

The floods in Thailand have been horrific for the locals, but the effect felt strongest by technologists is the continuous rise in the price of hard drives. But when will it end? KitGuru has been speaking with the UK channel and we've heard a shocking truth. Once a country like …

One of the most mundane components in the modern PC is the hard drive. We've seen the pricing on these tumble over the years, but that's changing – very quickly. KitGuru scans the online pricing and feels genuine shock. The floods in Thailand have hit the hard drive manufacturers. Hard. …

Intel have had a hell of a year, with little competition offered in the enthusiast sector. AMD's Bulldozer chip looked promising, but sadly fell short of the mark, even with double the physical cores. The Core i7 2500k and 2600k have remained the enthusiast number 1 choice, and today we …

While the effects of Bulldozer on the market as a whole were interesting, at stock speeds it does not set the world alight. So what is Intel's response?  Strangely enough, they have taken a leaf from AMD's history books. KitGuru dons a toga and prepares to draw diagrams in the …

On 8th September 2011, AMD called the UK's top technology press to a secret location in London and began what seemed to be a standard presentation on its up-coming technology. After a short coffee break, things changed. Very quickly. Before you quite knew what was happening, these same seasoned hacks …

While the world plus dog queues up for the latest evolution of Apple's ‘Yes, but it's so much more than a phone', you might be surprised to know that recording 1080p video and capturing 8 mega pixel photos, is NOT state of the art. In just 4 short weeks, it …

Once upon a time, Apple was in the habit of developing an armada of hardware itself. Jobs and Co loved the idea of being full-blown designers where each and every component could be unique, stylised and better than everyone else's bits. Apple's drive to mass market status saw that strategy …

When it comes to Apple's new iPhone, the rumour mill never seems to stop churning out a constant and diverse series of, well, rumours. KitGuru spies have discovered something that may well give a strong clue as to what we should expect next. The largest Apple compatible products distributor in …

Reports are coming into KitGuru that serious redundancies have happened over at Broadcom. What exactly has happened to the unit the company acquired from AMD in 2008 and how did the staff find out? According to its own blurb, Broadcom provides the industry's broadest portfolio of state-of-the-art system-on-a-chip and software …

While all of the major companies spend huge amounts of time and money suing each other, the most noticeable stories in recent months seem to have centred on Apple's attempt to block Samsung's tablets at every turn. Why is Jobs and Co so hot for the Korean love?  KitGuru gets …